Masters Articles
May 13, 2025

Navigating Uncertainty: How Mergers and Acquisitions Can Secure the Future of Private Schools in Kenya

By Edwin Obonyo  Last year, the government ordered 348 schools to close both in private…
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Masters Articles
March 18, 2025

Beyond Numbers: Understanding the Psychology of Investing in Kenya

By: Mercy Kano, Doctoral Fellow SIMS Investing is not just about numbers and charts; it has…
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Masters Articles
January 14, 2025

An Assessment of the factors affecting the achievement of turnaround strategies at Kenya Airways

By: WANYAMA, Edgar Chilande, MBA Class of 2023 Kenya Airways, often referred to as “The…
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Masters Articles
November 27, 2024

The Influence of Digital Marketing Strategies on Consumers Purchase Decisions for Post-Graduate Programmes in Private Universities in Nairobi City County, Kenya

By: MERCY G. KIMANI , MBA Class of 2024 How Digital Marketing Shapes Enrollment Decisions:…
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Masters Articles
November 27, 2024

Effect of behavioural factors on the investment risk profile of investment schemes members in Nairobi County

By: OMODING, Agnes Idee , MBA Class of 2023 How Behavioral Biases Shape Investment Risk:…
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