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Masters Articles
November 27, 2024

The Influence of Digital Marketing Strategies on Consumers Purchase Decisions for Post-Graduate Programmes in Private Universities in Nairobi City County, Kenya

By: MERCY G. KIMANI , MBA Class of 2024 How Digital Marketing Shapes Enrollment Decisions:…
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Masters Articles
November 27, 2024

Effect of behavioural factors on the investment risk profile of investment schemes members in Nairobi County

By: OMODING, Agnes Idee , MBA Class of 2023 How Behavioral Biases Shape Investment Risk:…
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Masters Articles
November 27, 2024

Influence of financial risk management training on the adoption of its practices by Small and Medium Enterprises in Nairobi County

By: MWANIKI, Daniel Ndirangu MBA Class of 2022   The Influence of Financial Risk Management…
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Masters Articles
November 27, 2024

An Assessment of mergers and acquisitions motivation and framework adherence vis-à-vis value creation among internet service providers in Kenya

By: MUDHUNE, Beatrice Anyango, MBA Class of 2020 Mergers and Acquisitions in Kenya’s Internet Service…
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Masters Articles
November 27, 2024

The influence of ISO 9001 quality management system implementation on financial performance among companies listed in the Nairobi Securities Exchange

By: OYARO, Atika Kepha, MBA Class of 2020 How ISO 9001 Implementation Influences Financial Performance:…
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