March 18, 2025
Beyond Numbers: Understanding the Psychology of Investing in Kenya
By: Mercy Kano, Doctoral Fellow SIMS Investing is not just about numbers and charts; it has…
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January 14, 2025
An Assessment of the factors affecting the achievement of turnaround strategies at Kenya Airways
By: WANYAMA, Edgar Chilande, MBA Class of 2023 Kenya Airways, often referred to as “The…
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November 27, 2024
The Influence of Digital Marketing Strategies on Consumers Purchase Decisions for Post-Graduate Programmes in Private Universities in Nairobi City County, Kenya
By: MERCY G. KIMANI , MBA Class of 2024 How Digital Marketing Shapes Enrollment Decisions:…
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November 27, 2024
Effect of behavioural factors on the investment risk profile of investment schemes members in Nairobi County
By: OMODING, Agnes Idee , MBA Class of 2023 How Behavioral Biases Shape Investment Risk:…
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November 27, 2024
Influence of financial risk management training on the adoption of its practices by Small and Medium Enterprises in Nairobi County
By: MWANIKI, Daniel Ndirangu MBA Class of 2022 The Influence of Financial Risk Management…
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